Bliss is a trendy and style sophisticated wedding resource devoted to the style obsessed bride, bringing Texas wedding inspiration to fabulous brides-to-be. We feature everything from gorgeous real weddings to the best in photography, floral, fashion and design industries. The Bliss Bridal Magazine + Blog reaches thousands of readers, providing Texas wedding inspiration for brides and grooms. We have designed an integrated marketing package, incorporating print advertising, online advertising, direct mail, an online blog for brides on the go, as well as social marketing campaigns for our clients.


Hi there! I just have to put it out there – my job totally rocks. For someone who’s obsessed with finding the next cool thing, DIY projects, and weddings, there is literally not a better job. I love providing Texas wedding inspiration to brides far and wide through Bliss! It was a long and windy road to get here, but in retrospect all life’s twist and turns were leading me right to this spot.

With big dreams and brief detours (Including a stop at a local newspaper followed by a longer stay as the Associate Publisher of The Central Texas Bride Guide), I jumped headfirst into the big city with the idea of creating a wedding blog. After talking to few investors and marketing gurus I decided to do an online and print magazine with an interactive blog, as well as social media. I believe that the combination of these outlets is the best way to bring brides the Texas wedding inspiration they need to make their wedding dreams come true.

I can still remember the day I dreamed of Bliss! Rewind to November of 2011: my husband had been in the hospital fighting a rare brain fungus for 8 months, and my grandfather who raised me was fighting stage 4 cancer. I was working as an independent contractor on several graphic design jobs (a.k.a. “a struggling artist”). My husband was the breadwinner of the family until he fell ill. It came to the point where I had to ask myself, “Angela, are you going to sink or swim?”

After a motivational speech from my grandfather, I found myself sitting in the corner of my husbands hospital room one night designing mock up layouts, front covers, looking up photo shoot ideas and so on. Before I knew it I was designing a company logo and website and hit the streets of Austin. I had worked as a graphic designer for several local publications and knew the entire process of how to own a magazine but never imagined doing it myself. I wanted a place I could be creative and show brides that there is more to Texas wedding inspiration than mason jars and burlap. This time though I wanted to make a living doing what I loved – and I did just that!

Bliss is super small; we are not some big corporation, I do not have a secretary and yes, I even publish my own personal cellphone number. Bliss started with my husband, one editor, one sales person, and yours truly. That was it! I was not only the sole owner/founder and Publisher, but I was also in charge of sales, ad design, the ENTIRE magazine layout, photoshoots, updating our website, accounting, distribution, and all of the other Publisher duties! Luckily we have grown our staff of four to 11 since we started three years ago, but we are by no means ever going to lose that small business charm. I love that our clients can come to my home office, sit and design their ad face to face. I love that my staff and I attend our clients events, and help them with all marketing aspects- not publishing related… you know, those little things! We are able to provide Texas wedding inspiration both via publishing and on a face-to-face personal basis.

I grew up in West (comma) Texas–you know the place where you stop for Kolaches–until I was 21. My parents and family still live there. That will always be home.

Alma Matter:
Tarleton State University + Texas State Technical College

Tarleton State University (Bachelor of Business Administration- Marketing) and Texas State Technical College (Graphic Design Program)

June 25th 1988 – yes, I am only 26

Favorite food:
Chicken & dumplings, pepperoni pizza, potato soup, potato wedges, coco pebbles, big macs, bushes chicken, french fries, breakfast burritos, chocolate

Favorite color:
Hot pink, Gold, and Anything glitter

Favorite non-wedding blog or site:

Favorite part about working at Bliss:
Our incredible Bliss Events, creating styled photo shoots, working with inspiring creative people and getting to look at great photography!

I am committed to:
God, My Family, My Friends, Bliss, My Clients

I love:
My iPhone, Starbucks frappucinos, HGTV, iTunes, Photoshop, traveling, history, Facebook, shopping, scary movies, photography

My motto:
Success is not easy… and is certainly not for the lazy. I live by this daily and have this quote in my office to always keep me focused!


Angela & Donny Sims, Owners, Founders and Publishers
Monica Garza, Austin, Director of Advertising
Haley Smith, Central Texas Director of Advertising
Livia Pope, Creative Director
Stephanie Shepard, Bliss Bash Coordinator
Autumn Morgan, Editor
Porschia Matthews, Account Executive
Shelby McGaughy, Distribution